Cheap copies of products could be hurting you right now!

BFR technologies is a vertical of LYNK AmbuPod Pvt ltd, a 7 year old government certified start-up focusing on providing genuine medicines and treatment in rural India. During the Covid 19 pandemic we found that a large percentage of medicines in rural India were counterfeit leading to preventable morbidities and deaths. Unfortunately, this is a global issue. Further research revealed that not just drugs but even items like electronics, mechanical spares, printer cartridges, inks, leather goods, perfumes, shoes, clothes, jewelry and a host of other high value items are also being counterfeited. We therefore looked around for anti-counterfeit solutions. Regrettably, despite the many solutions available, we did NOT find a solution appropriate in cost, safety, simplicity or support for mass use in India, especially at the bottom-of-the-pyramid. We realized that there was a big problem waiting for a solution, and so we took up the challenge.

TechSimplify
There are many such technologies globally, but many are either unnecessarily complex, expensive or focused on trying to use so-called cutting edge tech - even though it may be not fully tested or even safe. We have distilled the tech available today to create simple yet iron-clad algos, processes and hardware solutions based on the KISS principle. Simple to setup, simple to use, impossibly tough to crack.

Tokenize
Algos, encryptions, QR/bar codes, short URLs, etc have all been used to essentially 'Tokenize' information so as to determine what is fake and what is not. However the more exotic or complex the solution, the more holes it has. Our solutions cater to the lowest common factor and yet provide simple but enterprize grade, elegant anti-counterfeit solutions.

Made For All
We do need to go to the stars and beyond with cutting edge technology, but let us not forget that our solutions should also be simple and affordable for the masses, the masses that cannot even afford a second-hand smart phone.
Further, we understand that the anti-counterfeit tech for a bottle of wine costing in hundreds cannot be the same as for a rare painting costing hundreds of thousands. In other words, not only should the cost of the solution be appropriate for the product but also be easy to merge it into the work flow of the manufacturer. And that is why we have come out with four levels of Anti-counterfeit technology. The higher the level the more capabilities it has whether it be tracking, 2nd sales, movement detection or a host of other features. Of course the core, rock-solid technology lies embedded in all Levels.